Confide, the ‘Snapchat for business’ app takes aim at the enterprise with new features

Confide appLaunched last year, Confide set out to offer ephemeral text messaging for business users. With its latest update, released Wednesday, it added key enterprise features, like the ability to share images and documents.

The ‘Snapchat for business’ app now lets users share a variety of file types, including Word, Excel, PowerPoint and PDF documents. In addition to documents stored on a user’s phone itself, users can attach documents from a range of sources as Confide now connects to OneDrive, Google Drive, Dropbox and more. Image sharing from the phone’s camera or image library is also supported.

To view a document, users simply scroll down and the document is revealed one tiny section at a time. Confide calls this process “wanding’ and it ensures that only a portion of a document is visible at any given time. While it is still technically possible to take a screenshot, or even a physical photo of the device’s screen, only a tiny, meaningless on its own, portion will be visible.

Confide employs patent-pending technology to preprocess documents and sends files in a proprietary format, all of which is designed to ensure the recipient can only view a message once and cannot save, print or forward a document. Should an attempt at a screenshot be made, the sender is immediately notified and the message self-destructs.

Another new feature, aimed directly at the enterprise, is the ability to move a conversation off email and onto Confide. A simple tap allows you to forward a sensitive email using Confide, effectively taking the conversation off the record.

While other ephemeral messaging apps, such as Wickr and Snapchat, focus on the consumer space, Confide is taking solid aim at the enterprise. “Confide for Business”, an enterprise version of the standard app, includes address book integration, distribution lists and integration with cloud storage providers.

According to the company’s co-founder and President Jon Brod, Confide has received “hundreds of inbound inquiries” since announcing “Confide for Business” in December. “[The] Sony hacks made the need very acute,” he says.

Snapchat CEO Evan Spiegel saw troves of emails between himself and Sony CEO Michael Lynton, also a Snapchat board member, leaked as a result of the Sony hack.

Brod feels that companies are now more likely than ever to encourage employees to use ephemeral messaging platforms to avoid situations like the leaks that resulted from the Sony hack.

He says, “It is becoming more and more accepted that anything we communicate digitally—via email, IM, text, et cetera—will be exposed at some point in the future.”

Screenshot SilliconANGLE via Confide